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Some companies sponsor sports as a way to advertise themselves.

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.
Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this.
Sponsoring a sportsperson or a sporting event is a method to
make
the brand and the product popular and reach customers worldwide. Though this practice has enormous benefits, it has a few drawbacks
as well
.

To
begin
with, when companies sponsor sporting events or sports teams, organizers do not
have to
worry about funding.
For example
, significant events like World Cup Football or Olympics have numerous sponsors. These companies take care of
plenty
of expenses and play a massive role in making the event
commercially
successful.
In addition
, sponsorship is
also
an excellent way for sports teams of developing nations to fund their campaigns.
For instance
, without sponsorship,
many
of these countries will not be able to
send
their teams to international events like the Olympics.
Moreover
, sponsorship
also
enables
sportspersons
to earn extra income. This is
clearly
seen
through the fact that the prospect of winning brand deals encourages
many
young
people
to take up sports as a career.

On the downside, when a wrong company associates itself with a major sporting event, it can tarnish the
event
's reputation. To exemplify, it is not uncommon for tobacco or liquor companies to sponsor sporting events. Since most of the audience of such events are young
people
, this
sends
a wrong message to society. It is
also
common for
sportspersons
and teams to endorse soft drinks like Coca-Cola and Pepsi, although they are not healthy.
Furthermore
, sponsorships can sometimes lead to unethical practices like match-fixing.
In other words
, when large companies sponsor teams, they will want their team to win at any cost, and for this purpose, they might even
buy
out players of the opponent team. This practice kills the
very
essence of sports. Sometimes, players hired by companies are getting caught doing things inappropriate for their image, and
in this case
, it hurts the reputation of the company.
Lastly
, Sponsorship money may
also
cause players to lose focus on the game.

To conclude
, when companies sponsor sports events or teams, both of them benefit. Businesses
get
the brand recognition they need, and teams no longer
have to
worry about arranging funds.
However
, sometimes players endorse the wrong products, or companies hire players who do more harm than
good
to their brand name.
6
Total Band
6
Coherence and Cohesion
5
Lexical Resource
6
Grammatical Range
6.5
Task Achievement
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