some companies sponsor sports as a way to advertise themselves.

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

Sponsoring a sportsperson or a sporting event is a method to make the brand and the product popular and reach customers worldwide. Though this practice has enormous benefits, it has a few drawbacks as well.

To begin with, when companies sponsor sporting events or sports teams, organizers do not have to worry about funding. For example, significant events like World Cup Football or Olympics have numerous sponsors. These companies take care of plenty of expenses and play a massive role in making the event commercially successful. In addition, sponsorship is also an excellent way for sports teams of developing nations to fund their campaigns. For instance, without sponsorship, many of these countries will not be able to send their teams to international events like the Olympics. Moreover, sponsorship also enables sportspersons to earn extra income. This is clearly seen through the fact that the prospect of winning brand deals encourages many young people to take up sports as a career.

On the downside, when a wrong company associates itself with a major sporting event, it can tarnish the event's reputation. To exemplify, it is not uncommon for tobacco or liquor companies to sponsor sporting events. Since most of the audience of such events are young people, this sends a wrong message to society. It is also common for sportspersons and teams to endorse soft drinks like Coca-Cola and Pepsi, although they are not healthy. Furthermore, sponsorships can sometimes lead to unethical practices like match-fixing. In other words, when large companies sponsor teams, they will want their team to win at any cost, and for this purpose, they might even buy out players of the opponent team. This practice kills the very essence of sports. Sometimes, players hired by companies are getting caught doing things inappropriate for their image, and in this case, it hurts the reputation of the company. Lastly, Sponsorship money may also cause players to lose focus on the game.

To conclude, when companies sponsor sports events or teams, both of them benefit. Businesses get the brand recognition they need, and teams no longer have to worry about arranging funds. However, sometimes players endorse the wrong products, or companies hire players who do more harm than good to their brand name.

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